Dr. Brenda Zimmerman is a Professor of Strategic Management at the Schulich School of Business at York University in Toronto. She is the founder and director of the Health Industry Management Program for MBA students. She is also an associate faculty member for the Social Innovation Generation at the University of Waterloo. During 2000-2003, she joined McGill's Faculty of Management as an Associate Professor and had a joint appointment with the Faculty of Medicine. Her primary research applies complexity science to management and leadership issues in organizations, especially health care or not-for-profit organizations, experiencing high levels of uncertainty and turbulence. She is a member of the Canadian Academy of Health Sciences chronic disease expert panel on Health System Transformation, sits on a committee of the Royal College of Physicians and Surgeons, advises the Canadian Public Health Agency and is the Chair of Patient Safety and Quality for Mount Sinai Hospital. She has written many articles, book chapters and a co-authored book on the topic of complexity and management in health care, Edgeware: Complexity resources for Healthcare Leaders. Her co-authored book, Getting to Maybe: How the World is Changed is a Canadian best seller published in 2006 and published in Japan in 2008 and Korea in 2009. In 2006 she was awarded the Athena award in recognition of her community contributions and mentoring of women to reach their full potential. In 2009, she was awarded the Teacher Excellence Award for the Schulich School of Business.