Paul E. Plsek is an internationally recognized consultant on innovation in complex organizations. He is the author of Creativity, Innovation, and Quality and the developer of the concept of eativityTM; his work can be described as "helping organizations think better." He is an engineer by background, he has 20 years experience in the field of quality management. Formerly an engineering manager at Bell Laboratories and the corporate quality planning director for AT&T, Paul has been a private consultant since 1985. Clients include: AT&T, Hewlett-Packard, Shell (England), Mars, Upjohn, Green Mountain Power, Kaiser-Permanente, and The Mayo Clinic. He is well known for his pioneering efforts in bringing modern quality management techniques to health care organizations. Paul E. Plsek is an internationally recognized consultant on innovation in complex organizations. He is the Chair of Innovation at the Virginia Mason Medical Center (Seattle); Director of the NHS Academy for Large-Scale Change (UK); a former senior fellow at the Institute for Healthcare Improvement; an active research investigator; and a popular conference speaker. Paul Plsek is a former research engineer at Bell Laboratories and director of corporate quality planning at AT&T.
"Directed creativity is needed in business for the simple reason that sometimes creative thinking is useful."