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Everett M. Rogers
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The late Everett M. Rogers was a sociologist, communication scholar, writer, and teacher. He is best known for originating the diffusion of innovations theory and for introducing the term early adopter. Everett M. Rogers is widely known as the inventor of the "Diffusion of Innovation” theory from his research on how farmers adopt agricultural innovations. After pursuing a degree in agriculture, Rogers earned his PhD in Sociology and Statistics at Iowa State University. His doctorate work stemmed from both his personal interest in understanding why farmers in Iowa, including his father, resisted using such new inventions in their fields as high-yielding hybrid seed corns, chemical fertilizers and weed sprays as well as how such new applications diffuse among farmers over time. Rogers reviewed the existing studies on diffusion of innovations from educational, medical and marketing domains and found considerable similarities among these different disciplines. His book, Diffusion of Innovations, gave him academic fame and still remains the second most cited book title in social sciences today. He published 30 books, translated into 15 languages, and more than 500 articles. In a 47-year academic career, Rogers taught at Ohio State University, National University of Colombia, Michigan State University, University of Michigan, Stanford University, Universite de Paris, University of Southern California, and the University of New Mexico. In total, he taught at six US universities and six universities in Europe, the Far East, and Latin America. He taught or conducted research in Colombia, Brazil, Ecuador, France, Germany, India, Korea, Mexico, Nigeria, Tanzania, and Thailand.  

(1931 - 2004)

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