|Einstein Healthcare Center|
Fighting MRSA by Engaging a Whole Medical Center Community
The Einstein Healthcare Network is a private, non-profit organization with seven major facilities and many outpatient centers in the greater Philadelphia region.
In 2007 CDC research showed
MRSA was causing 94,000 serious infections and killing nearly 19,000 people annually.
At the network’s 30-bed MossRehab in Elkins Park, PA, 29% of the patients were
arriving with MRSA infections or colonization. The average extra cost for
treating a patient with a MRSA infection is $25,000.
The Positive Deviance Approach
In February 2006, Einstein joined an initiative by Plexus Institute and the Positive Deviance Initiative at Tufts University, supported by The Robert Wood Johnson Foundation, to use Positive Deviance (PD) to fight MRSA. PD does not require new drugs or technology. Through mentoring, coaching and behavior change, it encourages the cultural differences that help everyone in the care environment consistently adhere to known infection prevention protocols.
The collaborations brought about new and lasting relationships, improved cooperation, and new ideas. Many reported more respectful interactions among care givers who reminded each other about infection protocols. Dramatically reduced infection rates have been sustained.