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Chicago Tribune - Ori Brafman

Monday, May 9, 2011   (0 Comments)
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May 8, 2011 Chicago Tribune article by Clarence Page "What bin Laden, Geronimo shared"

Excerpt comparing Geronimo and bin Laden - "do what they do at the supersecret U.S. Joint Special Operations Command that oversees Navy SEAL Team Six, the commandos who found bin Laden: Look past the obvious differences between Geronimo and bin Laden and examine what they shared in common.

Each was a charismatic, leader-by-example of a decentralized organizational structure that long-stymied much mightier and formally organized armies. The Apache style of organization — shared power, nimble execution, motivated by leaders who led by example more than by command — enabled Geronimo and earlier Apache leaders to hold off the mighty Spanish and United States armies for 200 years, long after the great Inca and Aztec civilizations fell.

That's how Geronimo is described in a 2006 book that is said to be a must-read for those trying to think outside the box at JSOC: "The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations" by California entrepreneurs Ori Brafman and Rod A. Beckstrom."

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