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Fast Food Feeds Impatience, Research Suggests

Monday, June 02, 2014   (0 Comments)
Posted by: Prucia Buscell
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Bigger Waistlines, Smaller Savings?


Researchers at the University of Toronto have found evidence that eating fast food, living near fast food restaurants, and seeing logos and pictures of fast food makes people more impatient in their financial decisions and less likely to save.  Study participants who saw or thought about fast food were also more likely to want time-saving products and less likely to report happiness from savoring beautiful music. The study is described in a New York Times story by Sanford E. DeVoe, assistant professor at the University of Toronto‚Äôs Rotman School of Management, one of the researchers.

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