Dynamic Managers Act Fast, Aren't Paralyzed by the Past
Friday, June 7, 2013
"Making Management as Simple as Frisbee”
In his Harvard Business Review blog, Steve Denning says hierarchical bureaucracies and tight ships belong in the last century. The new marketplace, he says, has shifted from buyer to seller, and customers demand their goods and services be better, cheaper, quicker, more reliable, more
convenient and personalized. Survival requires continuous innovation.
When people—and dogs--catch Frisbees, they don't analyze data or solve equations on trajectories. They run, keeping their gaze on the Frisbee pretty constant. In business, that's a new way of thinking, and Denning cites several enterprises—including Apple, Salesforce and the U.S.
military—where it's been successful. In the military, it meant allowing more spontaneity and decentralization and relying on soldiers' self-discipline and initiative. In all fields, it may mean unlearning some deeply held ideas.
Denning also proposes some new heuristics that may help managers in day-to-day decision making. Read the suggestions in his blog here.
Steve Denning's latest book is The Leader's Guide to Radical Management.
He is also the author of The Leader's Guide to Storytelling, The Secret Language of Leadership, and a regularblog on Forbes.com.