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PlexusCalls - Social Media and Reality: How Do You Know What You Know?
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When: Friday, July 20th
From 1:00 PM until 2:00 PM
Where: 641-715-3300, access code 485743#
Contact: Prucia Buscell

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Friday, July 20, 2012
1-2 PM Eastern Time
641-715-3300, access code 485743#
Social Media and Reality - How Do You Know What You Know?
Guests: Loretta L. Donovan and Suzanne Roff-Wexler

MP3 File
The guests are co-authors of the chapter "Challenging our Assumptions: Making Sense of the Sharing of Social Knowledge," in the book Social Knowledge: Using Social Media to Know What You Know, edited by John Girard.

Loretta L. Donovan, MA is the Chief Learning Officer for the Health Quest System of hospitals and affiliates in the Hudson Valley of New York. Her record as an early adopter of internet tools for virtual teams, and more recently in the use of social media for deep collaboration, is chronicled in her consulting and publications. As a healthcare executive, Loretta's ability to revitalize organizations through Appreciative Inquiry and Action Learning has allowed her internal and external clients to engage their managers and increase staff involvement towards bottom-line success. She has been an adjunct faculty member at Teachers College, and taught online and onsite courses, as well as leading programs within the Workplace Learning Institute. At New York University, she taught in the masters degree program in elearning design and management.

Suzanne Roff-Wexler, Ph.D. is a licensed consulting psychologist, executive coach, group facilitator, and organizational consultant. As co-facilitator of Metaverse+ she educates organizations and clients on state-of-the-art technologies, including e-learning dashboards, mobile devices, virtual reality, serious gaming, and augmented reality applications, as well as unique access to the most current research findings worldwide. She is Psychology in the Workplace Network (PWN) representative from the New York State Psychological Association (NYSPA) to the American Psychological Association’s Practice Directorate. Since 2007, she has also served as Chair ofthe Psychologically Healthy Workplace Awards of NYSPA. As a past President of the Division of Organization, Consulting, and Work Psychology of the NYSPA, she provides leadership to Industrial/Organizational, Counseling, and Consulting psychologists.

She is an Adjunct Assistant Professor at New York University. She is also New York Metro Regional Director of David Gurteen’s Knowledge Café, a worldwide learning community of knowledge management professionals, IT professionals, and management consultants. Dr. Roff-Wexler received a Doctor of Philosophy degree in Counseling Psychology from New York University and a Master’s of Professional Studies from the Milano Graduate School of Management and Urban Policy.

Call resources


Social Life and Social Knowledge: Toward a Process Account of Development, edited by a Ulrich Mueller, Jeremy I.M. Carpendale, Nancy Budwig and Bryan Sokol.

Handbook of Collective Intelligence, MIT Center for Collective Intelligence

  • Social media microblogging tools:

SocialCast is an Internet hosted (meaning it has to run on their servers) microblogging tool for businesses. It has the requisite user profiles, activity streams, and a special feature for asking questions to the broader workplace to explicit tap into corporate collective intelligence. It can keep social messages private just to the company and has one of the better social analytics dashboards available.

Yammer is one of the more popular microblogging tools for business.Of late,Yammerhas been getting increasingly sophisticated from an enterprise perspective and includes policy-based controls, bulk account management, directory integration, and even such governance tools as keyword monitoring to check workers’ compliance with things like social media guidelines.Yammeralso has a desktop client as well as an iPhone application and overall is one of the better looking and functioning microblogging tools.

ESME is an intriguing experiment in business microblogging and is an official Apache incubator project, meaning it is open source. The ESME project describes it as a "secure and highly scalable microsharing and micromessaging platform that allows people to discover and meet one another and get controlled access to other sources of information, all in a business process context.” ESME supports OpenID, which can be used for enterprise single-sign on. It also has an Adobe AIR client as well as a Web client. For more details, read an excellent write-up of ESME on ZDNet.

Laconica is a free and open source microblogging platform that also runs the infrastructure behind the service. Its two strengths for business microblogging is that it can be easily installed on-premise and it has an open plug-in architecture, so any needed functionality can be theoretically developed or acquired.

IDidWork is an interesting take on microblogging by using the concept of a employee maintaining a work log as the central activity of the service. Managers can then review work logs, workers can see (and prove) how they contributed to the team, and managers can even track their management time and use the service to guide those that they manage. IDidWork is a hosted service and it focuses on core functionality more than the requirements of enterprise infrastructure. is another leading business microblogging contender that has a good set of business communication features. In particular, offers both ad hoc and structured groups, a question answering system based on previously gathering collective intelligence, a Twitter compatible API, and mobile clients. currently emphasizes off-premises hosting but will entertain case-by-case on-site installations.

OpenMicroBlogger is an open source and free microblogging application that is especially design for intranets/extranets. Feature rich OpenMicroBlogger offers a robust security model that can support groups, rooms, and multi-level access, cross-broadcasting to other services such as Twitter and, an open app store, and more. It offers OpenID support for identity and can be hosted behind the firewall.

CubeTree is a microblogging offering that offers structured social messages (unlike Twitter Web client, replies form a tree structure which can be more convenient for business activities), different message types such a quizzes, control over notifications to prevent social messaging overload, and like Friendfeed (a consumer microblogging platform that aggregates activity from social activity on other sites), it can integrate activities from a limited but growing variety of other tools such as WebEx and Salesforce.


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