In his piece, The Catch Behind Design Thinking
Thierry de Baillon proposes "As businesses are more and more challenged
by the wicked nature of the problems they face, whether in strategic or
operational context, we need to integrate more divergent and resilient
reasoning in our decision-making practices. Cleared from all the fuss
which so often surrounds it, design thinking could provide the ongoing
transformation of businesses toward "social" with an actionable
framework to leverage the true potential of collaboration."
In the same post, de Baillon describes design thinking as a complex adaptive framework aimed at addressing other complex dimensions of business
. Tim Brown
founder of IDEO, asserted, "Design is an agent of change that enables
us to understand complex changes and problems, and to turn them into
something useful. Tackling today's global challenges will require
radical thinking, creative solutions and collaborative action." He
defined some key principles of design thinking:
Transparent: Complex problems require simple, clear and honest solutions.
Successful solutions will move people by satisfying their needs giving
meaning to their lives, and raising their hopes and expectations.
Transformational: Exceptional problems demand exceptional solutions that may be radical and even disruptive.
Participatory: Effective solutions will be collaborative, inclusive and developed with the people who will use them.
No solution should be developed or delivered in isolation but should
instead recognize the social, physical and information systems it is
Every solution needs to be robust, responsible and designed with regard
to its long-term impact on the environment and society.
a Plexus Institute advisor, is also Pratt Institute's Academic Director
of Sustainability and has been using her perspective as a designer to
tackle complex problems. She directs the Pratt Design Incubator for Sustainable Innovation
which works to help launch and grow social/environmental enterprise using a design approach.
example, Sustainable South Bronx (SSBX) director Miquela Craytor, asked
the Pratt Design Incubator if they would partner with community members
to create a series of street furniture for the South Bronx Lafayette
Avenue Greenway project. "I jumped at the opportunity to work with
SSBx," said Johnson. "It ambitious to come in a work with the community
on a design. Let alone having a goal that the community of Hunts Point
be able to fabricate the furniture themselves." Johnson assembled a
group of six Industrial Design alumni from Pratt and added an
architecture an environmental designer and an urban planner who joined
together for an intensive six week design process.
is a 10-week after school program that teaches New York City high
schoolers to use design to change their communities. Students learn
valuable skills in storytelling, communication, creative thinking and
problem solving while being exposed to interaction design as a potential
career opportunity. The program is based on the notion that great
designers are creative, observant, empathetic, and curious and that
students can discover their own capacity.
Design with intent has created a tool for people who would like to use design thinking. Design with Intent: 101 Patterns for Influencing Behaviour Through Design
it's in the form of 101 simple cards, each illustrating a particular
'gambit' for influencing people's interactions with products, services,
environments, and each other, via the design of systems. They're loosely
grouped according to eight 'lenses' bringing different disciplinary
perspectives on behaviour change.
Interested in learnng more about design thinking?Mar 13 2009 PlexusCalls: The Role of Design in Urgent Social Needs
Richard Farson, psychologist, educator and author, is president of the
Western Behavioral Sciences Institute (WBSI), an independent nonprofit
organization he helped founding La Jolla, California, devoted to
research and education for the advancement of society, the strengthening
of democracy and the enrichment of life. Lisa Kimball, PhD, is the
President of Plexus Institute and executive producer and owner of Group
Jazz, an organization devoted to supporting the efforts of teams, task
forces, communities and organizations.